Modefabriek #24 the fashion fair in Amsterdam RAI
Twice a year the Amsterdam RAI becomes the exciting heart of the national and international fashion industry. Founded in 1996 as a trendsetting experiment, the modefabriek has grown to become two-day fashion event with international allure that absolutely cannot be missed. The strength of the modefabriek lies in the progressive, high-quality character of the fair, where innovation and creativity predominates. Despite its spectacular growth over the years, the modefabriek has remained loyal to its original concept: producing an inspiring fair experience, with plenty of room for doing serious business. As a result of the constant upgrading of the selection of brands and the appealing fair programme, the number of international visitors has also grown enormously. However, the truly charismatic nature and the informal atmosphere always remain at the heart of the modefabriek's solid and successful formula.
Dennis-Alexander Coenen & Elif Kadioglu Reporting for AIFW and 360fashiontv
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