Claes Iversen’s SS10 collection - Cece n'est pas un post-it - was one of the most anticipated shows at AIFW.
Hand in hand with anticipation came extremely high expectations, which could only be met in one manner: to be surpassed!
Thankfully, 34-year-old Claes’s extreme talent and conceptual consistency sent another breathtaking mix of couture and prêt-a-porter down the runway.
Claes: “My aspirations as of now are, to be able to produce my collection, have it sold in suitable shops and worn by strong women with their own visions of fashion.”
‘Ceci n’est pas un post-it’ has a lighter feel than his previous collection ‘Control’. Whereas a similar topic is raised, – the surrealistic antipoles of business and creativity – it seems that Claes is more at ease with his varying duties as a designer.
The contrasting collection of ‘suits’ and classically inspired ‘gowns’ is feminine, strong and somehow a contradictory ‘whole’. The lightness is continued in his colour palette with the mixture of black, cobalt, ‘post-it-yellow’, faded pink and greys.
WRITTEN BY HOLLY SYRETT
PHOTOGRAPHY CHELSEA SYRETT
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